CASA as a Business

This page might be considered a status report on the CASA Proposal .   Currently attempts to obtain financing without a working demo have proved fruitless, so we are concentrating our efforts on these new pages which will contain a working version of the prototype software.   The latest information on that prototype can be found here .

The following brief summary of the CASA-as-a-business project is lifted from Doug Wilson’s overall project summary , written in the first person.

The CASA Component

CASA, which stands for C omputer A ssisted S ocial A ctivity, was originally intended as the name for a whole class of software, and could be applied to vast amounts of existing software by various people that in some way supports social activity.  More recently I have used this phrase and acronym as the name for a specific project of my own, and in the past year and a half it has been loosely used as the name for a possible business or company.

In this document I will stick to earlier uses, mentioning the business aspects but not using the term as the name of any company.  There will probably be businesses created to use and make money from CASA software, and that may be very important, but such a narrow use of the term and acronym is not appropriate here.

CASA has a close relationship to another project, the InterMix Club project or idea, suggested as the application of open-source CASA-like software in association with for the organization of non-profit or open-source software activities.  See the InterMix Club component description [here ] for more information.

Use of CASA software in a business, perhaps a business simply called CASA, was originally suggested by Aaron Agassi, who pointed out the advantages of business supported advertising for bringing in users and thus improving the all-important pool size factor.  CASA software will support social matching, such as matching people with co-workers, employers, friends and so on.  The success of this matching depends on the number of participants, or the size of the pool of participants, called the pool size.  A larger pool size means better matches can be found, so anything that can increase the pool size should be considered.  Although I am personally more oriented towards non-profit activity I appreciate the value of Mr. Agassi’s vision.

The use of CASA software for social matching will be a bootstrapping process, by which the best people for implementing the system or its various components will be matched for work on those tasks from the pool of participants.  That will also apply to the non-profit InterMix component, and indeed the division of interested participants, contributors or potential employees will be divided between non-profit and for-profit organizations by the software itself.

People interested in the for-profit approach should see the CASA Proposal document at casa.html which was written jointly by Aaron Agassi and myself.  A page on the InterMix Club will appear shortly, based on the InterMix Club component description to be found below.  Both the non-profit and for-profit versions of the central ideas are being actively investigated and should interest many readers of this document.

As a business, CASA software will probably be installed on the World Wide Web as a free service for people who want to find friendship, love, work, education, business opportunities, discussion, cultural artifacts and entertainment. Rather than providing endless lists of good prospects it will perform matching and optimization based on profound mathematical concepts to give people good suggestions that will neither swamp the popular not neglect the unpopular. Suggestions will be improved by feedback and all of the system software will evolve towards genuine effectiveness.

The best overall description of the CASA component as a business will be found at the URL given above, (and here — casa.html — so if you see this document as a web page or e-mail message can just click on the link now).  More technical descriptions of the CASA software and links to open-source versions will be posted shortly.  For now it should suffice to say that the software uses questionaires, advanced numerical methods to turn questionaire responses into descriptors in vector form, and bipartite matching to generate a stream of suggestions, with feedback used to update descriptors using roughly the Generalized Delta Rule associated with the training of neural networks.

The same software created for the existing CASA prototype is used in most of the other components described in this document, especially the Interpedia component described next [on that overall project summary page].

For more information on CASA as a business, see the CASA Proposal which contains contact information for the people involved.

Like so many pages on the web, this page is under construction and will remain that way until more details are available …

Copyright © 2009   Douglas Pardoe Wilson

Other relevant content:

New: Social Technology through Diagrams

New: Social Techs novel online

New: Social Technology Blog

New: Social Technology Wiki

Please see these web pages:

The main Social Technology page.

Find Compatibles , the key page, with the real solution to all other problems explained

Technological Fantasies , a page about future technology

Social Tech a page about Social Technology, technology for social purposes.  I think I was the first person to use this phrase on the Internet, quite a long time ago.

Roughly corresponding to these web pages are the following blogs :

Social Technology the main blog, hosted on this site, with posts imported from the following blogs, which still exist and are useable.

Find Compatibles devoted to matching people with friends, lovers, jobs, places to live and so on, but doing so in ways that will actually work, using good math, good algorithms, good analysis.

Technological Fantasies devoted to future stuff, new ideas, things that might be invented or might happen, such as what is listed above and below.

Sex-Politics-Religion is a blog about these important topics, which I have been told should never be mentioned in polite conversation.  Alright that advice does seem a bit dated, but many people are still told not to bring up these subjects around the dinner table.

I believe I was the first person on the Internet to use the phrase Social Technology — years before the Web existed.

Those were the good old days, when the number of people using the net exceeed the amount of content on it, so that it was easy to start a discussion about such an upopular topic.  Now things are different.  There are so many web pages that the chances of anyone finding this page are low, even with good search engines like Google.   Oh, well.

By Social Technology I mean the technology for organizing and maintaining human society.  The example I had most firmly in mind is the subject of  Find Compatibles , what I consider to be the key page, the one with the real solution to all other problems explained.

As I explained on my early mailing lists and later webpages, I find that social technology has hardly improved at all over the years.   We still use representative democracy, exactly the same as it was used in the 18th century.  By contrast, horse and buggy transporation has been replaced by automobiles and airplanes, enormous changes.

In the picture below you will see some 18th century technology, such as the ox-plow in the middle of the picture.  How things have changed since then in agricultural technology.  But we still use chance encounters, engagements and marriages to organize our home life and the raising of children.  

I claim that great advances in social technology are not only possible but inevitable.  I have written three novels about this, one preposterously long, 5000 pages, another merely very very long, 1500 pages.  The third is short enough at 340 pages to be published some day.  Maybe.  The topic is still not interesting to most people.   I will excerpt small parts of these novels on the web sometime, maybe even post the raw text for the larger two.

This site includes many pages dating from 1997 to 2008 which are quite out of date.  They are included here partly to show the development of these ideas and partly to cover things the newer pages do not.  There will be broken links where these pages referenced external sites.  I’ve tried to fix up or maiintain all internal links, but some will probably have been missed.   One may wish to look at an earlier version of this page , rather longer, and at an overview of most parts of what can be called a bigger project.

Type in this address to e-mail me.  The image is interesting.  See Status of Social Technology

Copyright © 2007, 2008, 2009, Douglas Pardoe Wilson

I have used a series of e-mail address over the years, each of which eventually became out of date because of a change of Internet services or became almost useless because of spam.  Eventually I stuck with a Yahoo address, but my inbox still fills up with spam and their spam filter still removes messages I wanted to see.  So I have switched to a new e-mail service.  Web spiders should not be able to find it, since it is hidden in a jpeg picture.   I have also made it difficult to reach me.  The picture is not a clickable link.  To send me e-mail you must want to do so badly enough to type this address in.  That is a nuisance, for which I do apologize, but I just don’t want a lot of mail from people who do not care about what I have to say.


Copyright © 2009   Douglas Pardoe Wilson

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