Computer Assisted Social Activity

A Proposal for an Internet-Based Venture.

Latest revision as text file only.

This proposal is for a new Internet-based venture, to provide online support for social activities while collecting valuable data, using an entirely new type of software. CASA, for Computer Assisted Social Activity, is a new type of software that supports personality and compatibility estimation, intended to help people form a strong network of social contacts and to support social activity within that network. It will collect personality and interest data through questionnaires, and from other sources, then suggest online and real-world social connections and activities, as well as goods, services, and entertainment. Ongoing user feedback and other data will be gathered for continual improvement of CASA advice. All types of social connection will be facilitated, including friends, lovers, job hunting, help wanted, business contacts, entrepreneurial partners, investors, mentors, teachers, and more. “It’s not what you know, but who you know” that makes one influential. In the future, everyone will be influential! CASA as a Business Opportunity It makes no sense for people to continue making social connections in the current haphazard way, depending on chance meetings in grocery stores, bumping into people on the street, or talking to them in the elevator. The probability of such chance encounters leading to close relationships is low, and most of the resulting relationships are unsatisfactory. This proposal is for a true solution to that problem, one in which good data and powerful algorithms replace the accidental meetings. Almost all businesses on the Internet collect data. Ours will concentrate on creating accurate general-purpose user profiles, accurately performing social network analysis, and then assisting people in becoming more and better integrated into society by providing valid and helpful suggestions. Even user dissatisfaction with suggestions will be solicited as feedback to help tune user profiles. The online environment will adapt to the user, not the reverse. Unlike self-help programs which encourage people to change, this system will allow people to make good relationships while being themselves. Personal growth will come as a by product life improvement, rather than the other way around. As life unfolds, CASA will continue to collect feedback and social network data to adequated capture their new lives and acquired tastes, and therefore keeping these users returning again and again for new suggestions. Business Use of the Data The initial collection of personality and interest data will have many other applications including marketing and public opinion research. Social network data about the links between people will add precise information about a population, to replace the pseudo-demographic information often used in market studies. Together with the personality and interest data, the social network data will become a uniquely comprehensive set of pyscho-social information, much more valuable than the usual vague, general, and impersonal data more commonly used. It is the acquisition and utilization of this unprecidentedly precise data that will distinguish this business from all others. With appropriate precautions, some of this data may be sold to external users, but it may be more profitable to use it internally by accepting market research and public opinion polling contracts. Such research would be easy beginning from the existing data and would also expand and enhance the CASA data base. Matching People to Goods and Services The same software used for matching people to one another can also be used to match people with products and services, using all the data discussed above. With this service, suppliers could do precision advertising, and sales would be right on target and even desirable(!), a welcome change for the consumer used to the omnipresence of the random deluge of mostly inappropriate advertisement. Currently advertising must be kept entertaining rather than informative so as not to annoy, or it risks becoming the hit or miss nuisance advertising we see so much of today. CASA can change all that, and so will earn lucrative marketing referral commissions. The system will also be deployed directly for online sales of our own. Initially this business will obtain the usual display advertising revenue that funds many Internet sites, but soon will be able to offer some of the same advertisers much more effective direct advertising to specific people. It is essential to retain the trust of our users, who must not receive much unwanted material, but within that constraint it will be possible to offer precision advertising to sponsors. Matching people to products is easy. The products don’t have to like you back! Social Relationships The services provided will cover many kinds of relationships: – new friends – love, romance, sex… – roommates, house mates, domestic partnership… – e-penpals, matched by interest, – matching for peak efficient communication, – matching for optimum empathy, – matching for maximal productivity, tangible or intellectual – co-workers, matched to communicate, brainstorm, work together – all manner of effective and compatible matched teams and work groups – matching to offer/receive the life guidance of a mentor. – employment: anonymous job hunting/ help wanted, qualified leads. – entrepreneurship: Matching up business partners to start new ventures. – matching to Venture Capitalists, too! – activity partners — sports, crafts, etc. – Politics, Activism, research, projects – scientific investigation, arts, performance, social events – and so much more. This breadth of application is crucial for collecting good data and providing better service to users. Highly specialized services such as marriage minded match-making cannot build up a user-base of people who trust the service; because if it works, the user no longer needs the service; and if it doesn’t trust will be lost forever. Networking important new relationships through life is an ongoing process, and an important service resource such as CASA in making those all important connections will build a relationship of trust with the end user. Consumer trust to take to the bank! Expansion Strategy Any promising business is created with expansion in mind. CASA will enter into most services that can exploit user-profile data and generate valuable new data in the process. High quality data about people is a precious resource which can be exploited in many ways. Concentrating on services that not only use such data but generate more of it will allow an aggressive penetration of several service sectors, with an excellent chance of coming to dominate them quickly. An obvious target is the increasingly competitive search engine sector. Precise user profiles can be used to produce search results much more useful than any current search engine can offer. Instead of simply returning a lot of matches to the given keywords, based only on the words themselves, the user profile could be used to priorize those matches which are most pertinent according to the known user profile. Having a search engine running would also provide access to the overall network of web pages, which can be analyzed using the same software CASA uses for social network analysis. The resulting web-site profiles will be almost as useful as profiles of individual users, and for much the same reasons. Keeping track of what people search for and which hits they choose to pursue will also add a new dimension to user profiles. Thus CASA achieves the Holy Grail of functioning as the long predicted personal user information filter. Analogous targets include newsgroups and mailing lists, which can be mapped, profiled, recommended to users, a service not currently available anywhere online. If such recommendations are presented as clickable links on a web pages, then the click-through can be used as feedback to estimate user interests in those areas, and further improve our user profiles. In general, this business will be able to expand in a natural way, offering more and more services, by utilizing the user-profile data to deliver new services or better results than any existing services in those areas. All such expansion will increase the amount of retained knowledge to be correlated, as well as the opportunities for revenue. Expansion of this will require new people, which is a serious matter, since ultimately it is the human resources that make a business succeed or fail. Software and faster hardware will need to be added, marketing will need to be done, and the whole process will need additional management. Unless planned carefully, such expansion is dangerous, and finding good people is often a problem these days since the rapid expansion of the Internet has outstripped the ability of universities to train qualified people. Having a pool of well profiled users will make it easy to find the people, and to ensure that they are compatible with one another and will work well together. In short, the services to be provided can also be used to make this business a success. That will continue to be true as new services are added and the business expands to dominate parts of the industry that do not have access to the high quality data it collects. Software Functionality The core of this business is an entirely new kind of software with unique capabilities. It is called CASA, which stands for Computer Assisted Social Activity. That should be a generic term for the type of software, but for now it will be treated as the name of the program itself. It’s primary purpose is to help users include more compatible people in their social life and develop strong relationships with them. At the core of CASA is a powerful estimator for compatibility, programmed to improve estimates with ongoing feedback from users. These estimates are turned into suggestions by a matching mechanisms based on combinatorial optimization. Regardless of the term ‘optimization’, there is no attempt to control or manipulate the user, who will only be prompted with suggestions. The word ‘optimization’ only means the mathematical techniques and procedure or procedures used to fine tune a system to be as effective or functional as possible. And how many of us really have a system? More often, it seems, the system, chaotic and cumbersome such as it is, has got us, and by the short hairs! With support from CASA the user will be able to take control and make his or her own life so much better indeed. To be successful, CASA must create models or profiles of its users, and must safeguard user’s privacy and security. The quality of these profiles will directly affect the quality of the suggestions being offered, so anything that can make the profiles more accurate will be considered. Data will be acquired in many ways, so CASA must include support for data manipulation, storage, visualization, and access. Several mathematical techniques will be used to condition data prior to use. Most of this must be automated to allow for large numbers of users, but having many users also allows sophisticated data correction algorithms to be used. This data is then turned into a profile, and put through the estimator and matcher, generating suggestions. The user’s feedback about those suggestions can then be used to refine the profile, perhaps generating queries about some of the data. Advanced mathematical methods such as Kalman filtering can be used to model the user as a dynamic process, incorporating elements of personal growth and maturation. CASA Online CASA will collect data from individuals and make suggestions, but it can also support online interaction between people. There is a growing use of online chat rooms, and a declining use of telephone chat lines (dial in telephone conference bridges). There are also hybrids and new variations, some with added cartoons, called “avatar communities”. And there is the explosion of Sprint PCS mobile phones with Wireless Internet. Such functionality can be integrated into CASA, so that CASA will remove the one element of chat rooms and chat lines that limits their appeal, the unwanted and annoying person who won’t go away. That will also widen the appeal of chat rooms for those who are left cold by small talk, by providing stimuli that will engender topics of conversation known to be of interest for the matched chatroom population. On the basis of user profiles, CASA could filter out the unwanted people, and could go one step further and create a chat room where those unwanted people would be accepted. The same approach could be used in conjunction with a number of other Internet activities, such as USENET newsgroups and mailing lists, either by subscription management or building those capabilities into CASA. The ability to coordinate multiple users permits rapid turnaround, with people supplying input continuously as they navigate the Internet, with personal profiles being updated as they go. Such fast online action is not new in itself, but probably goes beyond the human ability to adapt to social circumstances. With CASA’s help people could experience the freedom and confidence they have on their home turf, with friends, while actually interacting with new people. Data Acquisition To start with CASA uses questionnaires carefully designed to collect information useful for matching people. As well as questions about personality and interest, the system may use other data, such as personal address books and browser bookmarks, if the user permits access to that information. Through providing services over a period of time, CASA will allow data to be queried and corrected in an interactive process, and will also be able to improve its own capabilities by using corrections, feedback, and new questionnaires. By providing many different forms of matching, CASA will continue to provide services to a user over a long period of time, during which the amount and quality of data collected can continue to grow. Supporting a user in this way over a period of time collects what is called longitudinal data, which just means data collected over a long period of time — the hardest to obtain and among the most valuable. Users will be encourage to supply a lot of information and permit access to data stored on their machines. As the users will be told, “The more you tell us, the more we can tell you!” Later, when search engine and online shopping services are added, the system may use search keywords and purchase records, again, in so far as the user permits access to them. Marketing CASA must not only support its users, but provide support for marketing. To obtain a large user-base it is important to establish this business as a known brand name, through a process known as the “The Branding Spiral”. The CASA website will offer continually changing content and promotions, to keep users returning to the CASA website to steadily expand and update their data. Free online newsletters, updates and such, optimally customized by CASA, will be used to alert users to new matches and ever changing content at the site. Online and real-world social activities will be announced, discussed, and rated. Many new quirky and fun activities and projects will be supported, to catch media attention, including: – brainstorming – think tanks – field researchers of the obscure – the Skeptic Friends, debunkers of the Paranormal! – specialized chat rooms for odd balls. – multi-party tandem video games – collaborative creation in art and music – shared 3-D White Boards for collaborative Kinetic Art – jam global online with new pals in our real time MIDI music mixer – cyberfiction – aspiring screen writing workshop and contest, – networking for bargain hunters, – Street Theatre Commandos and random Performance Artistes – nerd resistance cells against cliques of petty malicious bullies, – and more, for groups of well-matched people to have fun and bond. SNOW: Social Network Optimization Works As rewarding as the online Internet experience can be, the most important function of CASA is help in reworking the end user’s own personal neighborhood in the social network. Sociologists and anthropologists use the term ‘social network’ to describe the interconnection of people by different social relationships. Social network analysis is a recognized application of sociology, and large corporations sometimes employ consultants to perform social network analysis on their network of employees. Optimization is the next step after analysis, and is usually done manually by corporate management after the consultant’s report is received, probably because management insists on exercising that power. CASA will improve the social network by suggesting stronger connections and checking connectivity. CASA therefore includes functions for social network analysis and limited optimization under user control. Essentially this adds network connectivity to each definition of compatibility, to accomplish more than merely creating isolated and insular cliques connected only internally. Access for All It is anticipated that most people in the network-neighborhood of a person will not be CASA users, and many won’t even be online. To reach such people CASA must provide many forms of access. CASA will be accessed by a user-chosen designation and password, not by account, workstation, phone line, or ISP username, so a person can use CASA on another person’s machine or any computer or telephone they can use, anywhere they find it. Internet access is now commonly available from home, at work, at school, and from various places that allow anyone who walks in off the street, such as public libraries and Cyber Cafes. Even people with no e-mail account will be able to access CASA from one of those places, though now free e-mail is available from Hotmail and others. The CASA website will also offer free email accounts, anonymous email forwarding, and web email boxes, to better serve our users. But even without such additional identity shielding services, all CASA users will still be effectively anonymous within the system. With Computer Telephony, the system will also be accessible by phone and even HAM/Packet radio, with Voice Mail, Paging, and Conference Bridges (chat lines). There will even be a Telephonic/Internet hybrid interface for Sprint PCS, a growing market segment, and TDY for the deaf. Questionnaires will be Touch Tone Voice Menu or even Voice Interactive, with optional emotional response input using Voice Stress Analysis, or custom FAX back text questionnaires. FAX-on-Demand answers consisting of checked boxes, return FAXed, will input to the system by Optical Character Recognition. Even Cable TV boxes and Video Game Systems will also be adapted for CASA input. And there will be support from a matched CASA radio club, to advise Amateur Radio associations in providing telephone relays and Internet on ramps from local and state wide HAM/Packet Radio networks, for CASA access, even in the most remote areas. A bold initiative on the part of will bring the blessings of CASA to developing counties where it is most sorely needed. To take this unprecedented cutting edge democratizing vital social technology to places where computers, networks, and even telephones or Short Wave Radios are rare. If that initiative succeeds, a billion or so people may be affected, and as their lives get better they may join the developed world and be easily integrated into it, and provide the global economy with crucial new growing markets and opportunities, through the use of CASA and the new software and services developed from it. Pool Size and Growth Potential Growth of the user-base is essential for increasing returns on investment, and equally so for providing good service. Just as an insurance plan works better if it has a large pool of subscribers, any attempt to match people will work better if it has a large pool of candidates. Indeed, pool size is central to a scale for describing the quality of social relationships. It is a logarithmic scale like the Richter scale for earthquakes, or the Beaufort scale for winds. This scale describes the average compatibility you would expect to have if you were able select the best out of a certain number of candidates. It uses base-10 logarithms, but for most purposes you just need to count the zeros. There are 3 zeros in 1000, so the best 1 in 1000 is said to be Level 3. That’s a common level of compatibility for ordinary friendships. Level 6 would be the best 1 in 1,000,000 and would describe a very unusual level of compatibility. Of course you could not actually evaluate a million candidates, but it still makes sense as a way of specifying a level of compatibility. Since this is a logarithmic scale, Level 6 is not just twice as compatible as Level 3, just as an earthquake measuring 6 on the Richter scale, is not just twice as severe as one measuring 3 on the same scale. How could we describe Level 6 compatibility? Perhaps meeting such a person would shake up your life like the corresponding earthquake. CASA is intended to help each of us find near-perfect, Level-6, 1-in-a-million, compatibility for ALL of the kinds of social relationships listed above, and more. It can only do that if the pool size, the number of participants, is one million or more. That is easily obtainable online, and for people who only want online or e-mail relationships that number would suffice. Considering that people can move, can use telecommuting to work, and can make other adaptations if a relationship is good enough to warrant them, that number would indeed suffice. But for more local relationships there is no substitute for a large number of participants in a smaller area, like a city. That is why local user base growth, in every area, will become very important to the end user. This point will be hammered home by ongoing CASA promotion. To start with, users will be educated about pool size and it’s importance, including all the explanation of compatibility levels given above. This will be only the first step in an ongoing process making use of existing social contexts as well as standard marketing techniques. To use existing social connections we need only to ask people about the others in their life, explaining that the best way to find the best matches for a given person will be to use social context information as well as all the personality and interest stuff. People must be allowed to refuse, and should also be able to keep the identities of their social contacts hidden, but we can indeed give better service if they tell us about those people, identify them, or both. If they do choose to identify their social contacts, we can then target those people directly. We must of course respect the privacy of our original users, and not pass their evaluations on to the people they evaluate, but only the invitation to use CASA. But referral will still prove a valuable resource for drawing new users. And this will be the lead in to our Affiliate Program. End users will be educated and indoctrinated as to the need for enlarging local data bases for optimal combinatorial matches face to face, as good as the ones they will already be experiencing long distance. Thus CASA’s online success will be utilized to motivate good local word of mouth and expansion, as well as Nationally and Internationally, via the Net. CASA will easily identify and solicit qualified prospective Marketing Affiliates by personality profile, even without prior work experience. This includes chatroom junkies, prospective local Computer Telephony Chatline franchisees, and local public speakers in different contexts, who will all be offered personal webpages and voice mailboxes customized to their needs. CASA matching and Social Network Optimization will also assemble downlines for compatibility, efficiency, and productivity, for Multilevel or Network Marketing. Or, to put it another way, CASA will easily optimize the social network for MLM as an after thought to every other purpose. CASA social activity, event and gathering suggestion will also be utilized to help the Affiliates have fun promoting local access. A common cliche is to say that any given product or service ‘will sell itself’. CASA might be the first to literally live up to such a claim. CASA is designed with the social network in mind, and includes functionality intended to forge new links between people, making that network stronger. CASA thus already tends to spread itself to other users. The Personal impact of CASA Using CASA, users will gradually improve their social lives and the social network around them, reinventing society, creating a society that will work better for them. Within a short time they will find online or e-mail relationships, and that will help, because even online friends can help people make decisions and live a better life. Indeed, compatible relationships help people make better decisions. People who err on either side of correct answers in quizzes, for example, have been found to make surprisingly correct estimates together, and to exercise improved judgement. And that experience even inculcates in each person improved judgment individually, over time. And also, with a near perfect specific purpose match for empathy, the therapeutic value of Positive Transference can be achieved with neither the obstacle of Negative Transference nor the expense of Psychiatric bills. Human connectivity is everything. In short, if only the right people cross our paths, lighten our hearts, open our eyes, minds, and doors before our paths, all can be right with us all. To quote Philip Kindred Dick, “What God promises, we deliver!”. As CASA spreads, users in large cities will meet compatible people face-to-face, and if users in smaller regions can get involved through visits to nearby cities, each user will soon become embedded in a self-sustaining group of compatible individuals. Compatibility A myriad of special services are in the works to help Affiliates in marketing and promoting CASA: CASA must address the immediate social needs of prospective new users. Affiliates will introduce CASA to friends, associates and acquaintances to begin logging in, playing with CASA, downloading software, and filling out questionnaires, so that CASA can begin to offer suggestions pertinent to those relationships. At least for activities and potential common interests. Or, best of all, a perfect suggested new unmet friend in common to help balance imperfect existing relationships. Because, often the very similarities that draw people together may make them badly incompatible. Social environment optimization is particularly important for mitigating the short comings of stable and close relationships that are never the less defenseless from the world, and even counterproductive, because similar compatible partners may magnify weaknesses and faults in common. And help may be unavailable or dysfunctionally networked. Even a shared sex partner may be discretely suggested by CASA, if and as indicated by the data. This is an area requiring great discretion, and is mentioned more as an indication of just how well CASA can perform and the degree of trust CASA will elicit from users, but it could be done if users want or need. Indeed, consultation in menage a trois, so enticing but often awkward and volatile, uplifting in success and degrading in failure, has been an identified and marketable hot topic into the new millenium. No single definition of compatibility will be used in CASA, since there must be at least as many versions of compatibility as there are social relationship types. Again, the system will initially use questionnaires carefully designed to collect information useful for matching people — different questionnaires for different kinds or purposes of compatibility. All will be refined through continual feedback. In general, compatibility will be estimated by carefully weighing similarities and differences, using the results of social surveys where appropriate. Similarities of interest, social class, religion, and level of education, are generally good signs of compatibility. But people who want to take the lead in some area of their lives should not be matched to people with the same desire. Or else there will inevitably be friction. That also applies to people who need to claim the same piece of territory in their common environment. Thus certain differences are also crucial to compatibility, as are similarities. Matching according to such rules is complicated, but probably more reliable that depending on users to specify what they want. Whether it is an employer telling a corporate headhunter what kind of new employee he wants, or a man describing the kind of woman who interests him, people are just not very good at it. People are not good at understanding or stating what they want from another person. And that applies to most of the social relationships listed above. CASA will be able to utilize such information (along with all the other data) if the user cares to provide it, and can even take it literally, if the user insists. But it is better used as yet another clue to the user’s personality. Rather than simply accepting user specifications, CASA will cooperate interactively with users to help them develop requirements that will be meaningful. The same capability would then be useful in developing their own personal descriptions, as an aid to personal growth, self help and education. Thus the capabilities of CASA could be extended to support each person as an individual, regardless of all inter-personal uses. Anywhere there is a personal choice, there is an application for Computer Assisted Thinking with Artificial Wisdom. As an immediate incentive, integrated into the system, to keep the end user answering questions and coming back for more, an immediate return for supplying information about themselves will be access to many pages, online, of detailed information supplied by similar people, including their worst mistakes, greatest successes (all suitably anonymized), tastes, preferences, and almost anything else. This growing data base will also be invaluable as consumer information for marketing. These people well matched to share information in this way, will actually be incompatible and even volatile for direct communication, as often happens, because they will tend to be too much alike. Instead, they will each be matched with others, for those all important complementary dissimilarities crucial to a good compatible match. CASA Service Portal We will mantain a website serving as a portal, or entry point, where the user will find many services and links to other sites. The most obvious of these services are suggestions of books to read, movies to watch, places to visit, events and gatherings to attend, food to eat, wine to drink, goods, services, and so on. Some of that functionality is available in existing online services, such as online bookstores which suggest books based on what you’ve bought in the past, but such narrow focus makes them less reliable. Better to suggest books based on all that data, including one’s taste in books, but also one’s taste in movies, places, events, food, wine, and so on. CASA will make all this possible, and perform much better because of it. All the other data, aside from reading preference, may, on the face of it, seem irrelevant to suggesting books, but that’s just not so — because lifestyle influences everything. Good detailed personality profiles, functioning computer models of peoples’ personalities, interest, education, etc. will make it possible to suggest all sorts of things, any and all things — online things like newsgroups and mailing lists, and everything that can be imagined offline. CASA @home CASA will provide a number of other services, some just to be more useful, some to encourage people to supply data, some as education, and some purely as entertainment. Some of that functionality may be better provided by software on the user’s own machine instead of an online service, though both are possible. A version of CASA for home or office computer use will be marketed, to run locally on one’s own computer or network. The software will also be designed to connect to the online CASA website, and even other home or corporate CASA software users. A system for Computer Assisted Social Activity should actually assist people with social activity of the more mundane sort. Therefore CASA will be capable of serving as an address book, scheduler, and so on, but more intuitively and interactively. Integrated will be Unified Messaging, including email, FAX, voice mail, and more. And all remote accessible. Remote access software already exists, to enable people on the road to fully use their desktop computers and networks by remote control, via other computers, particularly their laptops, even when they are away, elsewhere, or traveling. And other software schedulers and email clients are abundant, even as freeware. And there is even “knocking” technology to remotely trigger dial-up computers by phone, to go online to the Net and be reachable, as and when needed, even if they are not always online. -And then hang up again, to clear the phone line for other use. But the better CASA can help, the more it will be used, and from our perspective the more data to be mined. And CASA will operate more intuitively and with greater versatility than the others. As before access to this data may be restricted by the user, but again, “The more you tell us the more we tell you!” And the better the software will learn to respond to the user. There are many other possibilities for CASA @home, some of which are quite sophisticated and could therefore command a high price and/or generate large sales figures. CASA software function will support: – Voice Interactive – autodial ordinary or Internet telephone calls, – graphic mapping of social networks, – integrated personal Rolodex with compatibility hints, – Voice Recognition to identify callers, – Voice Stress Analysis to detect unease, evasion or lying, – intonation and enunciation analysis to identify a caller’s dialect – Complete Net Detective tool box, with: – Skip Tracing, asset research, background, and more – universal right click menu for Speech-to-Text / Text-to-Speech, for: – compatibility with all your existing text tools, input and communication – including context sensitive grammar & spellchecker with: – Internet integration to online dictionaries and Thesauri – an expanding range of new features to dominate more markets… CASA Network One CASA enabled computer can be configured to cooperate with other CASA machines, sending requests for information and digesting what comes in. Enhanced or professional versions of CASA, CASA @work, with such network functionality unlocked, and more, will be marketed at a high price to professionals fields where it will come in high demand. Interoperation and remote access, HTML integrated, will even facilitate web service on a dynamic IP, without the added expense and problems associated with a static IP. This is an entirely unprecedented feature. The CASA Service Web will offer it’s own hierarchy of domain names, using the same technology by which chat tools differentiate users by handles and passwords, even though it will appear as our own special hierarchy of domain names. And we will even reserve all the most potentially valuable domain names for lucrative re$ale, later on, after CASA catches on. A compatible freeware JAVA Applet/ browser plug-in will be required to open browser access to the CASA Service Web, for the general public. The JAVA Applet version will be dowloadable, again each time, for WebTV and other Net computers with no local disk drives to store even so much as a browser plug-in. For convenience and to further promote the brand name, the plug-in will appear as a prominent CASA button on your browser tool bar. Also such gimmicks as a different flashy downloading browser skins and cursors for each page, to expand the appeal of the freeware, promote CASA, and further expand the user base. While leaving plenty of short catchy domain names up for grabs by our valued customers, we will, however, reserve all the most potentially valuable domain names of major Name Brands, Fortune 500 Companies, celebrities, and the like, for lucrative re$ale later, after CASA catches on. Computer Telephony will even be upgradable to support local CASA access franchise, with Voice Menu and FAX-on-Demand interface. Thus, Corporate customers and Entrepreneurs will be wooed to become CASA local access franchisees. Entertainment and Education A more domestic and less serious use of CASA would be for educational and entertainment purposes. CASA @home software can facilitate not only actual social activity with real people, but also rehearsal or play, in video simulation. CASA’s abilities to manipulate profiles of people can be used in simulation rehearsal for real life. This can be done by creating plausible interactive virtual profiles from social survey data. Such functionality, catering to an intense interest in peer socializing, could also be presented as entertainment, something like a video game, which may be of interest to girls and young women — a market not well served by current shoot’em up video-games. Whether seen as a game or a serious application, the mass of social survey data available and the generally question-and-answer format makes possible a simulation which can provide a very good rehearsal, allowing people to plan social activity and anticipate what form it might take. It will also help young people learn about themselves, try out various social roles, and see what real life may be like. They will have fun doing it, and that will go along way towards making CASA a success.

Contact people:

Technical matters — Douglas P. Wilson see new address, below

Business matters  — Aaron Agassi

Copyright © 2000  Douglas P. Wilson and Aaron Agassi

Copyright © 2009   Douglas Pardoe Wilson

Other relevant content:

New: Social Technology through Diagrams

New: Social Techs novel online

New: Social Technology Blog

New: Social Technology Wiki

Please see these web pages:

The main Social Technology page.

Find Compatibles , the key page, with the real solution to all other problems explained

Technological Fantasies , a page about future technology

Social Tech a page about Social Technology, technology for social purposes.  I think I was the first person to use this phrase on the Internet, quite a long time ago.

Roughly corresponding to these web pages are the following blogs :

Social Technology the main blog, hosted on this site, with posts imported from the following blogs, which still exist and are useable.

Find Compatibles devoted to matching people with friends, lovers, jobs, places to live and so on, but doing so in ways that will actually work, using good math, good algorithms, good analysis.

Technological Fantasies devoted to future stuff, new ideas, things that might be invented or might happen, such as what is listed above and below.

Sex-Politics-Religion is a blog about these important topics, which I have been told should never be mentioned in polite conversation.  Alright that advice does seem a bit dated, but many people are still told not to bring up these subjects around the dinner table.

I believe I was the first person on the Internet to use the phrase Social Technology — years before the Web existed.

Those were the good old days, when the number of people using the net exceeed the amount of content on it, so that it was easy to start a discussion about such an upopular topic.  Now things are different.  There are so many web pages that the chances of anyone finding this page are low, even with good search engines like Google.   Oh, well.

By Social Technology I mean the technology for organizing and maintaining human society.  The example I had most firmly in mind is the subject of  Find Compatibles , what I consider to be the key page, the one with the real solution to all other problems explained.

As I explained on my early mailing lists and later webpages, I find that social technology has hardly improved at all over the years.   We still use representative democracy, exactly the same as it was used in the 18th century.  By contrast, horse and buggy transporation has been replaced by automobiles and airplanes, enormous changes.

In the picture below you will see some 18th century technology, such as the ox-plow in the middle of the picture.  How things have changed since then in agricultural technology.  But we still use chance encounters, engagements and marriages to organize our home life and the raising of children.  

I claim that great advances in social technology are not only possible but inevitable.  I have written three novels about this, one preposterously long, 5000 pages, another merely very very long, 1500 pages.  The third is short enough at 340 pages to be published some day.  Maybe.  The topic is still not interesting to most people.   I will excerpt small parts of these novels on the web sometime, maybe even post the raw text for the larger two.

This site includes many pages dating from 1997 to 2008 which are quite out of date.  They are included here partly to show the development of these ideas and partly to cover things the newer pages do not.  There will be broken links where these pages referenced external sites.  I’ve tried to fix up or maiintain all internal links, but some will probably have been missed.   One may wish to look at an earlier version of this page , rather longer, and at an overview of most parts of what can be called a bigger project.

Type in this address to e-mail me.  The image is interesting.  See Status of Social Technology

Copyright © 2007, 2008, 2009, Douglas Pardoe Wilson

I have used a series of e-mail address over the years, each of which eventually became out of date because of a change of Internet services or became almost useless because of spam.  Eventually I stuck with a Yahoo address, but my inbox still fills up with spam and their spam filter still removes messages I wanted to see.  So I have switched to a new e-mail service.  Web spiders should not be able to find it, since it is hidden in a jpeg picture.   I have also made it difficult to reach me.  The picture is not a clickable link.  To send me e-mail you must want to do so badly enough to type this address in.  That is a nuisance, for which I do apologize, but I just don’t want a lot of mail from people who do not care about what I have to say.


Copyright © 2009   Douglas Pardoe Wilson

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